Sr. Manager Marketing Data & Analytics


Job Details

Sr. Manager Marketing Data & Analytics

Colorado Springs, Colorado

07/19/2021

39785

Direct Placement

Job Description



Essential Job Duties:

Marketing Performance Analysis / Optimization:

  • Proactively identify, analyze, & interpret large datasets for key drivers behind performance & deliver insights to internal stakeholders. Utilize advanced analytic techniques including statistical modeling (predictive, clustering, etc.)
  • Assist in facilitating marketing scorecard creation, analysis, & review to drive strategic action.
  • Collaborate with stakeholders to devise data-driven analysis that generates actionable insights to optimize marketing effectiveness.
  • Partner with Business Intelligence team to effectively gather & use data to drive critical insights.
  • Drive the strategy for consistent marketing data collection, measurement, & analysis of performance.
  • Ensure marketing data analysis & insights are conducted in a timely & accurate manner using strong visualizations where beneficial to communication of information.
  • Assist with facilitating actionable discussions/updates on expansion results & opportunity areas.
  • Provide guidance for statistically reliable market testing protocols.

 

Subject Matter Expert:

  • Partner with Business Intelligence to establish a more accessible data infrastructure to empower Ent team members with information.
  • Provide mentorship on technical & strategic data & analytical skills within the team & organization, while ensuring that data analytics processes & activities enhance marketing strategy.
  • Assist in educating marketing & business development team members on best practices to improve collective knowledge & drive data-driven decisions.
  • Serve as an organizational resource to drive member & prospect analysis.
  • Assist in establishing data visualization best practices.

 

Vendor Management:

  • Maintain ongoing business relationships with key partners, vendors & consultants for data analytics, marketing research & VOC.
  • Oversee data accuracy & ensure unbiased presentation of information from all partners.
  • Manage on-time, on-budget delivery from all partners.
  • Other duties as required

 

Minimum Formal Education:

Bachelor’s Degree in Marketing, Business Administration, Statistics, Math, or similar field of study.

 

Minimum work experience:

6+ years combined experience in Data Analytics / Marketing positions.

(Preferred) Leadership / Management Experience.

 

Technical knowledge/skills:

  • Exceptional analytical & problem-solving skills, with the ability to translate data analysis into business & marketing optimization recommendations.
  • Advanced ability to collaborate with business units to identify/frame out needs & meaningful analysis: Advanced understanding of statistical analysis & testing protocols for A/B & multivariate testing.
  • Design & implement pilot tests to evaluate recommendations.
  • Exceptional experience using data visualization tools for marketing purposes to succinctly convey results / trends & insights.
  • Proven experience analyzing marketing data performance, with knowledge of both traditional & digital marketing channels & measurement capabilities.
  • Exceptionally skilled in interpreting business measurement / reporting needs.
  • Advanced ability to develop & present PP presentations to business units and senior management.
  • Strong ability to collaborate on cross-functional teams & work with all levels of management.
  • Strong project management & organizational skills.
  • Strong negotiation skills, tact, & diplomacy.
  • Strong experience with business intelligence tools such as Microsoft Power BI, Tableau, QlikView, Alteryx, etc.
  • Proficient with SQL.
  • Experience in web analytics / tracking technologies, including Google Analytics & Google Tag Manager.
  • Advanced in data segmentation & reporting within a CRM & Marketing Automation system.
  • Proficient with Microsoft Office
  • Ability to translate data into actionable insights.
  • Self-motivated team player with strong initiative

 

Direct Hire

Full-time

Salary 99,000+ DOE

Drug screen required


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